UI & UX

Great user experience (UX) is a hallmark of companies generating high customer loyalty and strong profits.

When your customers have great experiences across all touch points, you’ll gain competitive advantages by escalating conversion, reducing customer churn, and promoting loyalty and advocacy.

We specialize in handcrafting beautiful UI & UX designs.

You’re not building a website, an app, or software. You’re creating an experience. You’re telling a story and connecting with people. Through strategy, design, and technology, we create beautifully crafted websites, apps, and brand experiences that engage today’s consumer.
Our UI/UX Process, step by step:

Our UI/UX Process, step by step:

User-centered design starts by setting objectives and goals. It sets the foundation for strategy, design, content, and information architecture (IA). Business priorities often lack the reality of authentic user needs. What is awesome and matters to users isn't always what we “think” is awesome. At the research stage, we help you discover knowledge gaps and align your assumptions with real user expectations. We help you to identify a strategy to support both user needs and your business goals. Our analytical and research-oriented approach delivers strategic insights on your customers’ reactions to and interactions with your application. Based on the time and resources available, we choose research methods that work for you.

1 Research

Ensuring that the visual structure and presentation of information on an application is intuitive and correlated with existing user mental models and expectations is a cornerstone of the UX design. We ensure that the right information is presented in the right way, in the right place, and at the right time. Wireframing is the best way to visualize data structures and represent UI features. It enables effective communication between team members and, more importantly, allows for early testing of workflows, navigation, and overall data structure.

2 IA & Wireframes

Based on the goals set at the beginning of the UX process, we help you to establish the right KPIs (Key Performance Indicators). BairesDev conducts user-testing sessions and performs detailed analysis to transform data into actionable design improvements. We use different methods to gather user feedback that range from the remote user testing to one-on-one sessions. We'll help you to choose one that works for you and is the most comfortable for the rest participants. We love surprises and are always open to any findings that may help us make your product better.

3 User Testing

The visual appeal of your product has an extensive impact on users. Although a product's Information Architecture is important, it doesn't facilitate engagement on its own. We employ user-centered design to produce a cohesive, predictable, and desirable effect on the target audience. By targeting users on a deeper and more emotional level, we make the user experience more profound. The change in experience is accomplished by eliciting an emotional response to the user which is tied to their actions and accomplishments. One of the primary purposes of UX design is to add context to the natural behavior of users and, by doing so, to provide them with a story that they can take from the experience. We also make sure your product is a part of your brand’s unified entity and is presented with a required degree of integrity.

4 Look & Feel Design (UI)

The Front-End is the first thing that a user will see and interact with. With more than a decade of experience, we take a load off your shoulders by making sure your application looks and feels exactly as designed and has been properly tested on platforms of your choice. Using the latest technologies, we make sure the design is translated into a functioning code at the pixel level. We code strictly following current standards and support you during an integration with the Back-End system.

5 Front End Code Development

Our designs and code come with a 60 day warranty period that ensures you have enough time to discover any imperfection. We provide technical support and assistance during back-end integration to help make you completely worry free.

6 Integration Support

UX, IA, UI: All of these abbreviations can be confusing. In reality, as designers, we’ll often be working across these different specialisms: designing the overall user experience (UX), organizing information logically as we consider information architecture (IA), and considering the granular design of the user interface (UI).

We explore the need to understand users’ needs and consider user journeys, the need to design with human behavior in mind, and the need to establish an overall aesthetic. We explore the detail, how we design interfaces that are consistent and scalable. Our goal at this phase of the design process is to apply what we’ve learned to our user interface design by:

Stage 1
Using benchmarking to develop interface inventories that ensure your user interface is considered in a cohesive and consistent manner;
Stage 2
Building a pattern library, informed by your interface inventory, to ensure that what you design is both cost-effective and consistent;
Stage 3
Embracing animation as a way of communicating with users, improving our design at the levels of both function and delight.

Other services you may be interested in

Technology Integrations

Integration of third-party data presents us with 3 main challenges

QA and Testing

Software testing is an investigation conducted to provide stakeholders with information about the quality of the software product

IT Consulting

We can help you plan a strategy and explore your options before investing valuable time and resources

System Integration

Successful integration involves a combination of technological experience, knowledge of your business environment and careful planning for the project.

Boost your business now

We can help you improve customer service interactions including identifying the best solution, integration with your existing environment, and ongoing operations.